I'm Ryan Waggoner. I build things. I blog about how to work harder and smarter to build the life you want. You should subscribe.

Writing, Media Fasting, and (not) Ice Fishing: February 2015 Monthly Challenge

Posted in 2015 Monthly Challenges, Posts by

For background on my monthly habits + experience thing that I’m doing for 2015, check out this post. You can also read about the habits and experience that I did in January. I wrote this post about a month ago, but am just now publishing due to other things going on :)

Fresh off the success of my meditation and not drinking any alcohol for January, I decided that for February, I’d do the following:

Positive habit: Write something substantial every day
Negative habit: Media fast (except books)
New experience: Go ice fishing in Vermont

Summary: this month did not go as well as January did :(

Positive habit: Write something every day!

Grade: C-

For years, I blogged basically every day. But two or three years ago, I just got too busy and stopped cold turkey. I always found it easier to blog every day than to do it occasionally. Same with working out, actually. At any rate, anytime I start writing every day, I find it very difficult for the first few days, but then it gets easier. And then after a few weeks, I start thinking of things that would make for interesting posts all the time.

So I wanted to get back to that level of mental creativity, but one thing that I’ve always disliked about my blogging is that writing great content every day is almost impossible, so I end up with a bunch of mediocre posts with the occasional gem. So instead of making my goal to publish every day, I wanted to do one of the following:

  • Publish a blog post
  • Write 1000 words
  • Write for an hour

My thinking was that I could spend more time really going deep on a topic, or maybe just spend an hour editing a post, etc. Also, I didn’t restrict it to blog posts, as I have a mountain of other things that need writing for various projects and initiatives.

Well, it didn’t go that well. I did post a few blog posts, and I spent a bunch more days editing those posts or others, and still more days working on other writing projects that have yet to see the light of day. But I probably hit my target fewer than 50% of the days of the month. Pretty dismal. It got worse towards the end of the month, as I got more demoralized about how poorly things were going.

I think the only good news here is that it did get me to write a few posts and I’m thinking more about writing somewhat frequently and how I can make that happen.

So, giving myself a C- on this one.

Negative habit: Media fast

Grade: A

Like a lot of people, I consume a metric ton of media. I follow a couple dozen TV shows, regularly listen to 10+ podcasts (mostly weekly), and spend too much time reading Reddit, Hacker News, Google News, Quora, etc.

Now, there’s absolutely nothing wrong with entertainment…and some of these things (the podcasts and some of the web surfing) is generally educational and mentally enriching. But I find that I crave it all so much, and I think it often impacts my ability to focus and enjoy slower things. At any given time, I have roughly 11 billion media choices available to me 24/7.

One of my goals this year is to read 100 books (lost some ground this last week, but generally on track so far), which means I need to be reading two books per week, finishing a book every 3.5 days. That’s very time-consuming, even if you’re using Kindle + Audible to get reading time in everywhere possible.

Combine that with wanting to spend a lot of time writing every day and I knew it was going to be almost impossible to keep up with everything if I kept my media consumption levels where they were previously. So I decided that doing a media fast this month would be a good idea.

The rules were simple: absolutely NO media other than books (paper, kindle, and audio) or instrumental music. No TV shows, no movies, no web surfing for entertainment, no news media, no podcasts, and no non-instrumental music.

My goal was to really clear my mind and be able to stretch my attention span to be able to read for a couple hours every day without feeling bored or restless.

When I’ve done media fasts in the past, it’s always been really hard for the first week or so, and then it gets easier, once my brain adjusts.

For whatever reason, this time it was basically easy from day one. I don’t think I “cheated” at all, though there were a couple times when I opened a website before remembering the fast and closing it.

I really can’t express the clarity and peacefulness that doing a media fast like this brings. There were a few times, mostly towards the end of the month when I wanted to watch a TV show, particularly while preparing food, but overall, I felt like I had a tremendous amount of time and mental attention available.

I will say that this is so much easier to do successfully if you have a really good book that you’re reading that’s fun and entertaining, not a slog that you’re reading because you feel like you should. That’s fine too, but for moments of high willpower, not low willpower.

So I’ll give myself an A for this one.

Side note: after March 1st, I returned to consuming all these forms of media and I have very mixed feelings about it. A big part of me wants to continue the fast, particularly with 90% of the tv shows, podcasts, and web surfing. They’re entertaining, but in a fairly shallow way. I just don’t think my well being is being improved by them.

And in some cases, just the opposite.

I can remember a couple of distinct times when I watched something that made me envious or feel guilty about something I should be doing, and thinking: “Wow, I haven’t felt like that in a long time.”

The stuff we put in our brains influences us more than we think it does, and I think we could all stand to be a bit more conscientious about it. But enough rambling about that. :)

New experience: Ice fishing

Grade: F

I didn’t do this one. We went to Vermont (the trip was a total disaster, but that’s another post), but we decided that ice fishing wasn’t in the budget. I resolved to come up with another experience to replace it, but I ran out of month before I came up with anything.

However, I’ve already done TWO new experiences in March to make up for it. :)

So to summarize, I had a very successful media fast, but did poorly on writing every day, and didn’t do my new experience at all.

Looking back at past years when I’ve resolved to do something new for the year, February is often the time when life intrudes to the point that it drops off, so I think this slump was expected, but I’m happy that I didn’t give up totally, and things are going much better in March.

More about that in a few weeks!



My Year in Review for 2014

Posted in Personal, Posts, Year in Review by

san-diego-sunsetGotta love California!

A few of my favorite bloggers do annual “Year in Review” posts that are some of my favorite things to read (read these three to get a feel: Patrick, Brennan, Amy). What makes them so enjoyable for me is that it pulls back the curtain for me on their entire world and how the pieces all fit together, their triumphs and their failures. I suspect they don’t do it more frequently because that kind of honesty and vulnerability is draining.

I’ve been meaning for years to start doing these types of posts myself, and I decided recently that I’d better start soon or I’ll die waiting to begin. So even though this is six or seven weeks into the year already, I hope you enjoy.

A little background may be necessary.

My wife Alexis and I live on the Upper West Side in NYC. We’re both self-employed and have been since 2007. She does social media and content marketing, and I do mobile application consulting and development. I also started a tech company in 2010 (ugh, didn’t realize it had been that long ago) with a friend.


Almost doubled consulting revenue, hired a coach, went on three cruises (for work), bought a profitable SaaS business, traveled a bunch, screwed up my knee, and one more thing.


Note about terms: I used to refer to myself as a freelancer, but I hate that term now. What I actually do is contracting, but I refer to myself as a consultant for aspirational reasons.

I did web development for the first few years of my freelance career, and about five years ago, I switched to doing mobile, specifically iOS development.

I love it. I help startups and midsize companies (and the occasional very large company) plan, build, and grow mobile applications to support their business goals. Over the years, I’ve gotten to work on some very fun projects with some very talented people.

I was blessed to have another amazing year in 2014. Revenue was up 91% year-over-year from 2013, and thanks to the magic of solo consulting with very low overhead, very little of that is lost to expenses. I did hire more subcontractors in 2014 (more on that later), but most of that revenue I’ll get to keep (and pay taxes on, ugh).

I’ll say it again: if you want to dramatically grow your income, it’s worth considering working for yourself. It took me longer than it should have to get here, but now that I’m here, my income is growing dramatically every year, much faster than it would it almost any job or career other than self-employment. If you’re interested in this and would like to talk more, email me. I’m not selling anything, but I love helping people take the first step on the road to owning their own time and success.

Sometime in 2013, I started taking a serious look at my business. Until then, I had thought of myself (and behaved) as a freelancer, and this was just a way to make some money on my way to somewhere better. I enjoyed the work, but I didn’t have much of a system for getting it, performing it, etc. Reading “Double Your Freelance” in late 2012 was a turning point, and then in summer of 2013, I took a recurring revenue workshop put on my Patrick Mckenzie and Brennan Dunn that started to dramatically shift my thinking about my business.

By early 2014, I was beginning to do things differently, and that trend continued and accelerated throughout 2014, to dramatic results.

I hired an intern developer to help with some of the programming tasks that don’t require a lot of expertise. He’s a solid developer and I direct and review all of the work he does, but it frees up a lot of my time to focus on the really valuable thing I do for my clients, which is leverage technology to solve their business problems effectively.

I also hired a virtual assistant, which I’ve done before with mixed results. This experiment is ongoing, and while my VA is great, my big problem is finding things to pass off to her. But the list of things is growing and I’ll hopefully have more to report here in 2015’s end-of-year post.

In one of my more interesting experiments, I went on three different week-long caribbean cruises by myself in 2014, solely for the purpose of getting work done. I know it sounds ludicrous (and it felt ludicrous every time), but cruise ships are now one of my favorite places to get work done. I have a whole post about this that I’m writing up, so if you want to hear more, be sure to subscribe to make sure you don’t miss it.

Finally, I hired Brennan Dunn for six months as a business coach, which basically consisted of weekly calls to review my business, discuss challenges, and figure out next steps to get to the next level. I got more than enough out of it to be worth it, but less than I was hoping. However, that’s entirely on me, because I didn’t execute on the things we talked about as well as I should have. I’m working hard to rectify that in 2015.

Conclusion: had an amazing year of contracting, started the switch to building a consulting business, and am already seeing results. My goal is to double my revenue again in 2015.


I started a company in 2010 with a friend, and we went through an incubator in Portland, OR. We had an amazing experience and eventually moved the company with us to NYC. I’ll spare you all the details, but from 2010 to 2013, we changed the business 2-3 times, looking for the right product-market fit. The business was doing OK but not great financially and in terms of growth, and by mid-2013, we were experiencing enough success from our consulting work that we decided we needed to significantly shift our thinking with DailyPath or just shut it down and focus on consulting.

So we shut down the DailyPath businesses and started searching for a profitable startup to buy that had a business model and growth profile that better fit our needs. Essentially, that meant that we wanted to buy a business that:

  • had other businesses, not consumers, as its primary customer base
  • made money by selling software on a monthly subscription basis (the SaaS model)
  • was making at least $1000 / month in revenue
  • charged at least $50 / month for the lowest-priced plan
  • could be purchased for less than $20,000 (we ended up paying much, much more)

Basically, our goal was to find a side project for a developer or small agency that had demonstrated some degree of product-market fit and potential (read: had revenue), but needed technical and marketing expertise to take it to the next level (read: not a lot of revenue). I’ll write more in the future about why we had these criteria in mind, and a few new ones that I will definitely add to the list when I buy the next one.

(Incidentally, if you know of a small tech company for sale that fits some or all of these criteria, please contact me immediately. Not only am I in the market myself, I know several people with their checkbooks out ready to buy something like this.)

We searched for months for a good fit and we ultimately bought something quite a bit larger than we had first set out to find, but I’m very satisfied with what we purchased and how the ensuing year of operations has gone. I’m not yet ready to talk publicly about the company, but we’re hard at work on a big version 2.0 relaunch, at which time I’ll provide more public details.


On the personal side of things, Alexis and I finally got our act together and started seriously budgeting and sticking to it. We created this list of budget rules that hangs on our fridge, and with the exception of a couple months in 2014, we’ve stuck to it. It’s made a huge difference in my stress levels about money, though more income helps too (seriously, email me about making more by being self-employed).

We celebrated our tenth anniversary in 2014 and took an amazing trip to St Lucia. We also spent a very fun week in Mexico with friends from San Francisco. Unfortunately, I messed up something in my knee running on the beach there and it’s been plaguing me ever since. I keep putting physical therapy in the budget every month but I haven’t gotten around to actually going. Stupid.

We moved from our one-bedroom apartment into a three-bedroom apartment that we got an amazing deal on. We also bought a car, which is unusual in NYC. I love the city, but I also love getting out of the city and having a car makes that so much easier.


In many ways, 2014 was the best year I’ve ever had, both personally and professionally. Alexis and I both grew our businesses significantly, acquired a new business, traveled, celebrated our tenth anniversary, got a great new apartment and car, grew closer with a fantastic group of friends in NYC and beyond, and got our personal finances in shape. A few things didn’t go as well, mostly in the area of executing on plans I had, but I’m much more focused on execution in 2015.

I’m pretty sure 2015 is going to be even better. Part of that is my general sense of optimism and the way the first couple months of the year have gone, but mostly, it’s because of one more thing I found out in 2014 that I haven’t mentioned:

It’s a girl!




Calm, sober, and freezing: January 2015 Monthly Challenge

Posted in 2015 Monthly Challenges, Goals, Habits, Personal, Posts by

So what’s this “Monthly Challenge” thing?

We spend a few days around Christmas every year in the mountains of Colorado with family. I try and use this time to think all my breathtaking and dramatic thoughts, because hey, it’s a breathtaking and dramatic environment:

Summit From Above photo
Photo by Zach Dischner

Anyway, I think about the prior year and all I experienced, failed at, accomplished, and learned (I’ll have a “2014 year in review” post up soon). I also try to think about what I want the next year to look like, though I don’t really set much in the way of annual goals.

I love daily habits but my list of habits is already too long (I think I’m at 13 or something), so I decided that for 2015 I’d do some little monthly experiments, basically trying out new habits for a month at a time.

And probably due more to indecision than ambition, I’m doing three things every month as part of this “Monthly Challenge”:

1. Positive habit – this is where I do something every day. Unlike my normal daily habits, I also do this on weekends. In January, this was meditating every day.

2. Negative habit – this is where I avoid doing something at all. In January, I avoided all alcohol.

3. New experience – I have long lists of things that I’d like to try at some point, from archery lessons to bungee jumping to sensory deprivation tanks. I decided to pick one every month and try it.

January Review

To kick the year off, I wanted to start with relatively easy habits, so I picked daily meditation and avoiding alcohol. For my new experience, I decided to try whole body cryotherapy (What the hell is cryotherapy, you ask? Keep reading!).

Positive Habit: Meditation

I had recently heard several people extolling the benefits of meditation, and specifically mentioning an app called Headspace that made it easy to get started. I’d been curious about meditation for awhile and I wanted to start with something relatively easy for January, so this seemed like a good fit.

The Headspace app is well designed and really does make it easy to get started. You start on a program of 10 minutes a day for 10 days. It’s guided meditation, so you have someone telling you what to do on your headphones, and you just follow along. It’s also got great animations like this:

Now, you might be thinking:

“Meditation, Ryan? What’s next? Are you going to shave your head and go on a spiritual retreat to India?”

You’re not alone; I think many people are turned off by meditation because they imagine something like this:


But don’t worry, there’s nothing spiritual or weird about the style Headspace offers, basically just about relaxing, breathing exercises, and focusing the mind.

I found it interesting the first few days, and then increasingly boring and frustrating for the next few days. I finally figured out that it goes about 100x better for me if I do it in the early morning, soon after I wake up. If I try it later in the day when I have a million other things that I should be doing, I can’t focus and end up feeling even more stressed.

So after I got into the swing of it more, things went much better. Looking back and reflecting, I think I’m going to keep it as a daily habit for now. I can’t point to anything specific it has improved, but I feel a tiny bit more peaceful and focused. We’ll see how I feel after a year or two of it, but at its best, it’s like sitting in this scene and just breathing deeply and relaxing:

If you’re curious, I recommend downloading the app and just trying for a few days.

Negative Habit: Avoiding Alcohol

I tend to drink 1 – 2x a week, and rarely do I feel like I’d be missing much if I stopped. So skipping alcohol for a month seemed like a pretty easy start to the year.

And for the most part, it was easy, but there were definitely a few times towards the end of the month when I really, really wanted a glass of wine. Particularly when eating good food with good friends, I find a glass of wine to easily double or triple my enjoyment of the experience (sorry, friends).

I will NOT be keeping my teetotaling habit going forward :)

New Experience: Cryotherapy

I’d never heard of cryotherapy until Tony Robbins talked about it on the Tim Ferriss Show podcast. Basically, it works like this: you strip down to your underwear, put on some socks and mittens, and then stand in a little booth while nitrogen gas is pumped into the booth. The air temperature drops to between -250 F and -300 F (yes, three hundred freaking degrees below zero) and you stand there freezing to death for three minutes.

Why the hell would anyone subject themselves to this, you might ask? Well, apparently it’s good for inflammation, and you also get a rush of endorphins after it’s over. The people who do it swear by it. Mr Money-Bags Robbins has even had the equipment installed in all his homes.

It seemed interesting, and probably more fun than doing an ice bath, with some of the same benefits, so I figured I’d give it a try. A friend bravely decided to accompany me and we found a place in Manhattan where we could do the procedure.

I’m going to do a separate post about this (with video), but here’s a spoiler:

It was cold. Really, really cold.


So that’s my overview of January. I’m feeling great about the way the year started, and February is off to a good start as well. I’ll write more about it in a post later this week.

I’m on the lookout for ideas for new habits or experiences, so you must share anything you’ve tried that has worked for you!


1 Comment

Why I’m not doing annual goals anymore (hint: it doesn’t work)

Posted in Goals, Habits, Posts by

I used to set annual goals (aka New Year’s Resolutions), but like so many others, I typically didn’t accomplish them. So I do a couple things differently now:

1. Break the year into smaller chunks (quarters and months) and do things around those timeframes

For example, I set quarterly goals for a few different areas of my life, like income, or finish a particular phase of a project, etc. The 12 Week Year and Pick Four are both good resources for this.

I also have started doing habit and one-off goals per month. So for 2015, every month I’m doing a set of one positive habits (do something every day), one negative habit (don’t do something at all), and one new experience.

For example, during January I meditated every day (positive habit), abstained from alcohol (negative habit), and tried out cryotherapy (experience). I’ll write up a separate post tomorrow on the monthly habits and experiences, and an overview of how Jan went and what I’m doing for February.

The only exception I can really think of right now is that I have a goal to read 100 books this year (more on this later). I probably should break that down to 25 books per quarter or 8-9 books per month though.

2. Focus my efforts on habits and systems over goals.

This helps me to focus my energy and attention on what’s actionable today, rather than something months away. I do still set some goals, but mainly as a way to calibrate my habits and systems.

So what’s the best way to figure out realistic goals and habits that fit together?

It depends on the topic, but I use one of two methods for goal-setting and habit formation:

Habit first: I look at the progress I’m making with current habits and the trend I’m currently on, and I extrapolate out from there to figure out what a realistic target goal is.

I’ll also typically add bit to the goal so I have to push myself. So if I’m reading an hour a day as a habit, and the books I typically read take 8 hours to finish, that’s ~3 books per month, depending on whether I do that habit on weekends. So I might set a quarterly goal of 10 or 12 books, instead of the nine that my current habit would predict.

Goal first: I look at where I want to be by a particular timeframe and then figure out what I need to do on a daily basis as a habit to reach that goal.

Which I use really depends on the subject. Sometimes I want to accomplish something by a particular date because of other things going on in my life, and I’d use the goal-first method. Mostly I think it’s a good idea to use the habit-first method, as it’s easier to nudge what you’re already doing into better performance than to overhaul everything all at once to meet some lofty goals. Although some things do require you to go cold turkey, so I guess there isn’t a hard-and-fast rule :)

But regardless of which method I use, I do a sanity-check with the opposite method. So if I’m wanting to read 25 books per quarter and I back that out to be 2 books per week, but my current reading habits have me reading a book every other month, I need to be thoughtful about whether I can shift my habits to the degree required to reach my goal.

Sadly, I’ve gotten out of the habit of keeping written goals, and that’s a terrible shortcoming. I think I focused so much on written goals back when I was setting annual goals that I basically got discouraged and felt that written goals weren’t worth focusing on. But in retrospect, I definitely feel that I should be tracking all my goals and habits in one place. I do track my habits, but I’ll be adding my goals to that list as well.

I’d love to hear from you what goals, systems, habits, etc. have worked (or not worked) for you in the past and what you’re doing these days.

1 Comment


The most common failure mode is failing to show up

Posted in Achievement, Goals, Habits, Posts by

Lately, I’ve been worried about one of my projects and whether it is going to be able to provide enough revenue to be viable. I’ve been worrying that I haven’t yet found the right combination of things to do in order to make it all work. Here’s the thing though: I haven’t tried the combinations I have thought of. This project is failing, but it’s not failing because I’m doing the wrong things. It’s failing because I’m not doing anything.

“Eighty percent of success is showing up.” -Woody Allen

This is something I know, but I forget it constantly. Let me give you a few more examples:

  1. I put off hiring a virtual assistant for forever because I worried that I wouldn’t be able to manage one very well, or that I’d have to put more time into thinking about it than it would save me.
  2. I put off getting back into fitness in a serious way because I worried that I didn’t have the right workout plan.
  3. I put off getting serious about my consulting career because I didn’t think that I’d be able to get the types of gigs that I wanted.
  4. I put off restarting my blogging after taking some time off because I wasn’t sure how it fit into my overall personal brand.
  5. I put off building and selling iOS apps of my own because I wasn’t sure I’d be able to make a decent return on my investment.

These are just a few examples from the past few years. I’ve bit the bullet and done all of the above, and most have worked out far better than I expected:

  1. I recently started using a VA service called FancyHands (affiliate link) and so far it’s been great. I’ve had to put a little thought into what I can pass to them, the best way to do it, etc, but so far it’s been a positive experience.
  2. My fitness always goes in cycles where I do well for a few months then not as well for a couple months, etc. I’m working on that, but my periods where I do well almost always start with me going to the gym for a few days and just screwing around, doing whatever exercises I feel like doing, etc. It’s not efficient or effective in terms of the workout, but it starts the momentum and then I gradually get my routine figured out and I’m off to the races.
  3. I should write several posts on my consulting career, but a couple years ago I started getting serious about it in terms of beefing up my skills, charging more, and focusing on my lead pipeline. The results have been amazing, and I’m grateful to have a host of awesome clients. It’s been a lot of work, but I’m enjoying it like I never have.
  4. Just like with the gym, I tend to go in cycles with my blogging. But my posts are always rough and painful when I start again after a long absence. I have trouble coming up with ideas and the writing just feels like a chore. But after a few weeks, I see blog post ideas everywhere, in many day-to-day conversations and experiences. It’s hard to explain, but the whole thing just starts to flow.
  5. On the iOS apps, it turns out I was right to hesitate. I put out a simple app earlier this year, just a toy really, but after that experience, listening to other people selling apps, and looking at how much I make as an iOS contract developer, I’m pretty sure that I won’t be releasing any more iOS apps of my own. Live and learn.

So not all have worked out (yet), but most have. But none of them worked out right away. They all took me showing up and working at it for awhile.

Get momentum, then refine

Momentum is powerful. Call it habit, whatever, but bottom line: it’s easier to keep moving than to start moving.

The easiest thing you can do today is nothing. The second easiest thing you can is planning to do something later. They’re both about as useful. If anything, planning is more dangerous because it makes you feel like you’re making forward progress, but you’re really not.

Do something. Even if it’s the wrong thing, just do something. It might not be as wrong as you think, and if it is, you can adjust and do better next time.



2012 Prediction: an A-list director will fund a film on Kickstarter

Posted in Entrepreneurship, Inspiration, Posts, Social Media, Technology by

Here’s my prediction: sometime in 2012, an A-list film director will successfully fund a feature film using Kickstarter.

Kickstarter’s time has come. If you haven’t heard of Kickstarter, you’re about to. If you have, you’ll still find this interesting.


Kickstarter was launched in 2008 as a “crowdfunding” site and it works like this:

Someone who wants to create something (like a film, book, physical gadget, or website) creates a fundraising project. Every project has a deadline and a minimum funding amount, like $25,000. And then the project creator creates a number of pledge amount options ($5, $10, $50, $100, etc) and a prize that goes along with each one (like a t-shirt).

People who want to see that thing be created can pledge those different amounts and if the minimum fundraising goal is reached, their credit cards are charged and they get the prize that corresponds to that pledge level. If they don’t hit the minimum by the deadline, no one gets charged anything.

Pretty simple.

What’s odd is that this actually works. Really, really well. Since they launched, something like 50,000 projects have been launched on Kickstarter, and almost half have been successfully funded. And we’re not talking small numbers either; of the 27k projects launched in 2011, the average pledges collected per project was about $3600.

More on the stats here.

And then you have the monster projects, some of which have raised hundreds of thousands. You can see a list of those here.

So clearly Kickstarter is a really cool way for people to get money for their creative projects. But it’s about to become a lot more.

Two very significant milestones for Kickstarter came last week. The first is that one of their projects passed $1mm in pledges. A product designer put together an amazing iPhone dock and basically sold tens of thousands of pre-orders. Pretty unbelieveable.

But the bigger milestone came when veteran game designer Tim Schafer posted a fundraising project for his new game, Double Fine Adventure. He was trying to raise $400k in 35 days or something.

Instead he hit that $400k in about 8 hours. And the pledges just kept rolling in, hitting $1mm in less than 24 hours. As I write this, it’s at $1.77mm with 27 days left to go. More than 50,000 people have backed the project so far. I fully expect the media will pick this up in the next few days and the project will easily pass $2mm and possibly $3mm.

Something crazy is happening here. Kickstarter is obviously an amazing way for people with no following and no reputation to get their ideas funded. But Tim Schafer has just proven that it’s an amazing way for people with a following to get their stuff funded as well.

If I was a top director with an indie project I wanted to get funded, I’d be out right now shooting a trailer so I could post the mother of all Kickstarter projects. Not because I couldn’t get it funded any other way, but because the impact of having 100,000 or 200,000 donors backing your film would be huge.

While we’re waiting for that moment, what could you put on Kickstarter? Do you have an idea for a cool creative project or a gadget to make people’s lives better? Why not post it? What do you have to lose?



Reader question: what to charge as a freelancer?

Posted in Development, Education, Entrepreneurship, Goals, Posts, Reader Responses by

I got a question last week from a reader named James on how he could start doing freelance web design and development, and how much he should charge. I was pretty brutally honest with him, because I don’t think it’s helpful to sugarcoat things. I’ve posted his question and my answer here, with his URL and last name removed. Hopefully someone else will find it useful.

The Question:

I would like to start freelancing, but I am unsure what my rate should be for the skillset I have to offer. Here is my website: [WEBSITE URL]. What was your rate when you started out?

– James

My Answer:

Hi James,

I think your question about the rate you should charge really depends on a few things, but before we dig into rate, I’d like to make a few comments on your website and how you’re presenting yourself. I’m going to be brutally honest, because no one trying to strike out on their own is well served by false praise.

The Feedback (brutal)

First of all, before we talk about anything else, your domain name is terrible. It sounds like a russian spammer site. Get a new one, preferably a .com and one without dashes. I just checked and [READERS-NAME].com seems to be available…are you crazy? Definitely go snag that before someone else does :)

Second, your site design is pretty bad and this matters, because most people who will be hiring you have no idea what good code or bad code looks like, but they know what a good website looks like, and if yours looks bad, they’ll assume you can’t code very well either. Not fair, but that’s how it is.

Here’s the fastest way to fix it: go to http://themeforest.com, find an HTML / CSS or WordPress theme that you like, and reskin your site.

Third, almost all of the examples of your work on your site are terrible. You’ve included some of your class assignments, some pretty crummy photoshop work, etc. The overall effect of looking at your portfolio is that you have no idea what you’re doing.

But don’t despair, because you actually have an impressive list of WordPress sites that you’ve worked on, most of which look pretty good.

Dump everything but those WordPress sites. And since you have like 50 of them, just go through them and pick the ten that represent your best work and which look the strongest visually.

Do not go for quantity over quality. When I’m looking to hire a freelancer, I look at maybe 3 or 4 of their examples, picked randomly. If any of them look bad, I close the tab and keep looking. I want people who care about their work, and who care about what they’re representing to the world.

Fourth, you need to focus on what it is that you want to work on. I would suggest WordPress, as there’s plenty of work in that arena, and that’s where your strongest portfolio stuff is. So dump everything else off your site and just talk about how you’re a WordPress guru. Don’t mention HTML / CSS, Flash, Photoshop, etc.

Finally, rewrite your resume to reflect this new focus. Drop any position that doesn’t have anything to do with web development / IT. Rewrite your skills and experiences to include more about web development / IT. Get rid of that forklift thing.


Ok, now let’s talk about rate. When I started, I charged $50 / hr. And believe it or not, I probably wasn’t much better than you. But what I had was a few decent examples of my work, and no crummy examples (at least not public ones).

To sum all the points above up, when you’re done, you want something more like this: http://www.jaredatchison.com/

I found that guy via a little Googling for “wordpress developer”. I have no idea what the guy charges, but I would guess somewhere in the $75 – 95 / hr range, and I’m sure he’s probably swamped with clients. The reason he can charge that is partly that he’s more experienced and has better client references / connections. But it’s also because he’s presenting himself a lot better than you are.

Few people go looking for a jack-of-all-trades “webmaster” type. You’ll have a much easier time getting clients and getting high rates by specializing in something. WordPress is a good place to start.

Growing in your career

I don’t know you, but I note that you’re new to this industry and just graduated from school with an associates. And little things like how you’re presenting yourself, your domain, your newness to twitter, etc. tells me that you have a lot to learn. This is a good thing! Everyone was once where you are, and we all managed to get past it. You can too. I would recommend that you start a couple daily habits:

1. Respond to a couple dozen postings on the Craigslist gigs board, FreelanceSwitch.com jobs board, AuthenticJobs.com. You won’t hear back from hardly anyone, but that’s not your fault. This is a numbers game, so start putting in your time.

2. Reading everything you can from these sites:


And as many more as you can.

You’re in for an adventure, but stick with it and you’ll see huge progress in the next couple years. Good luck, and let me know if you have any more questions.

If you enjoyed this post, join the conversation. I’ve been freelancing for awhile and I’d love to answer any questions on that (or anything else) that you might have. I won’t ever disclose your identity without permission. Hit me up!



Get your advice from the second-best, not the best

Posted in Achievement, Goals, Habits, Posts by

Image by Philo Nordlund

There are some side effects of always blogging about your life and your efforts to improve it. Some good, some bad. For instance, I feel like I’m becoming that guy who is always trying some weird lifehack. I’m not quite to Tim Ferris status yet in terms of bizarre behavior for the sake of improvement, but give me a few years.

On the other hand, people are often nice enough to humor me and ask for advice. A friend recently told someone that I could offer some helpful thoughts on developing self-discipline and habits. Afterward, my wife half-jokingly complained that because she isn’t constantly promoting herself, no one really asks her for similar advice, despite the fact that she’s 10x as disciplined as me.

I think the “10x as disciplined” part was the half where she was joking, but I can’t be sure. Regardless, it got me thinking: do people just ask me for advice because I blog about stuff like this? And should I just refer their questions on to someone like my wife?

After some reflection, I don’t think so. While it’s undeniable that my wife is more disciplined, she paradoxically doesn’t have any advice to share. Alexis doesn’t think about how to be self-disciplined, she just is. She’s one of those people who offer the annoying “just do it” advice, because that’s just how she is.

Meanwhile, while I’m not where she is (yet), I’ve spent the last few years working very hard at improving, and it’s working. I have the data to prove it. I’ve drastically improved a number of areas in my life and I fully expect those trends to continue.

Imagine two athletes. The first has been considered a prodigy since birth, the best in the world, the very pinnacle of their field. They were made for the game and it’s easy to see.

The second is a very skilled amateur, but wasn’t always much good. In fact, they were once downright terrible. But they worked hard and eventually got to the point where they were good. And then they got to the point where they were great. Not as great as the first guy, but still very, very good.

Now, you want to become a great athlete and you can ask either of these guys for advice. You ask the first guy, right?

Most of us would, but I wonder if that’s the wise move.

Yes, the first guy will have good advice. He’ll have info on technique and knowledge about strategy. He’ll say all the right words. He can tell you about the game. He can describe it. But he can’t share with you the heart and soul of earning it. He can’t tell you what it feels like to suck. He can’t tell you about the dark nights of incompetence and wondering if you should just give up. He can’t tell you how to change.

In other words, if you want to be faster or stronger, don’t ask the one who has always been the fastest or the strongest; they were probably born that way.

Ask the one who has improved the most.

In order to be the best in the world at anything, you have to have an incredibly rare combination of determination, genetics, upbringing, and luck. You will probably not be the best in the world. But that’s not really what’s most important in the long run.

The most important thing is that you’re faster and stronger and better than you were yesterday. And the person who can teach you how to do that day-in and day-out for a lifetime isn’t someone who was born great, but someone who became great.



Want early access and free (awesome) apps? Join the RyanWaggoner.com iOS Apps Club

Posted in Development, Entrepreneurship, Misc, News, Personal, Posts, Technology by

I launched SignPad, my first iOS app, last week (iTunes link) and I’ve gotten a lot of questions and feedback. I’m planning on releasing one app per month for the remainder of 2012, as well as updates and enhancements for SignPad and the other upcoming apps.

So I’m launching a little club and since I’m a relentless ego-maniac, I’m calling it the RyanWaggoner.com iOS Apps Club (takes 5 seconds to join up).

Why would you join such a thing?

Before I get into the benefits, I have five promises to make:

  1. I will never share your email address with anyone, ever, for any reason.
  2. I will never spam you.
  3. You can unsubscribe at any time with a single click.
  4. I will not email you more than twice per month (and likely only once).
  5. I will only email you the kinds of value-packed emails I would like to receive myself.

So what do you get for signing up?

  1. Sneak previews of apps before they’re released
  2. Promotional codes for new apps (read: FREE STUFF)
  3. Priority support if you ever have any problems or issues
  4. The chance to ensure that my apps have that one MUST HAVE feature from day 1
  5. Insider knowledge of what it’s like to be an indie app developer

I think this will be a really interesting project and I’m hoping you’ll join me. I’ll make sure it’s worth your time.

Click here to sign up in 5 seconds



Those little things you’re avoiding…are they worth dying for?

Posted in Personal, Posts, Time management by

Photo by US Forestry Service

I have a list of things I’ve been putting off for awhile. Stressful, unpleasant things. Things like calling the IRS with a question about our taxes. If you’ve never had to actually call the IRS, it’s horrible.

And none of these things are things that really needed to be done by a certain date, so they’ve just kind of hung around. And hung around. And the stress of having them hanging over my head wears on me, but I don’t really think about it consciously most of the time.

I think stress is often one of those things that creeps up on us over time and we somehow adjust to it. It’s like we’re on a hike and someone is gradually slipping pebbles into our backpack. A single pebble doesn’t make much difference, but when you have twenty or thirty extra pounds that you’re lugging around, you start to get worn out faster and faster, without really knowing why.

Yesterday it all came into sharp relief for me. I saw a blog post about another startup founder who let a dental situation get further and further out of hand, until he finally couldn’t bear the pain any more and went in for emergency surgery. They said if he had waited, he likely wouldn’t have survived the weekend.

Yes, you read that right. He almost died because of a tooth infection.

This got my attention because I have a tooth that needs extraction as well. And while it isn’t causing me any pain, it’s not a good situation and I have no good reason for not taking care of it. So after reading that post, I made a promise to myself that today I’d call and make an appointment.

And immediately after deciding that, I felt a little lighter. Just by acknowledging this thing that I was avoiding and putting a stake in the ground to deal with it relieved a little bit of stress I didn’t really know I had.

So I started thinking about what else I needed to take care of that I’ve been avoiding. I came up with a whole list. And I declared that I will not enter the 2nd month of 2012 without tackling these items.

January has been an awesome month for me, figuring out where I want to go this year, adjusting my goals and habits, and moving forward. And it’s working; I’m seeing forward progress.

But my pack is feeling a little heavy these days. Time to lighten the load and make sure I’m ready to tackle the next 11 months.

What single super stressful thing are you avoiding dealing with? Why not just suck it up and deal with it now? It’ll feel lousy and stressful today, but tomorrow will be so much sweeter.


Subscribe by email:
Connect With Me